Results

Proof, not promises.

Anonymised case studies from live Google Ads accounts. Real numbers, pulled from the accounts themselves. No invented testimonials, no cherry-picked fortnight, and no claims we cannot show you the working for. Client identities are withheld by request.

Abstract illustration: scattered light trails converging into a single tight cluster

Local service

Stopping paid leads that could never convert

A Cape Town fitting shop was running campaigns aimed at cities a thousand kilometres away. Click-through rate roughly tripled and cost per lead fell 20%.

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Multi-location

A new account’s first month is not a verdict

An optometry group’s brand-new account cost R2,535 a booking in month one and R416 by month four. What a learning phase actually looks like.

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Abstract illustration: a noisy field of particles filtered into one clean bright stream

E-commerce

Finding the 99.9% of spend that never converts

An eco-products brand where 98.6% of one campaign’s search budget was going to terms that had produced zero sales — and what we did about it.

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Abstract illustration: a single point of light radiating outward into a wide network

Non-profit

Making a $10,000/month Ad Grant work

A youth charity’s Google Ad Grant kept compliant and actively expanded: 9,258 free clicks in six months, up 4.3x year on year.

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All figures are taken from live Google Ads accounts and were last verified on 14 July 2026. Client identity withheld by request. Results reflect specific market conditions and business context; individual outcomes vary.