Why Don't Most Small Businesses Get Good Results from Twitter?
When your business posts a tweet on Twitter, the tweet appears at the top of the timeline of everyone who follows you.
However, as soon as someone else tweets, your tweet is knocked off top spot, and as more and more tweets come in,
yours drops down the timeline until it disappears from sight.
The only people who will ever see your tweet are the people that look at Twitter at the time when your tweet is near the top of their timeline!
In other words, your tweet only has a useful lifespan that can be measured in minutes rather than hours or days.
So, if you are only tweeting once every day or so, your marketing message will only be seen by very few people!