Marketing online can be a time consuming exercise, especially if you are a small business owner or restaurant owner. In this short article you will learn 2 software tools I use to save time and automate my Social media and email marketing.
Tool No 1 – Email Marketing Software
You are spoilt for choice when it comes to email marketing software. Email marketing software allows you to collect people’s emails as well as automate the emails you send to your list of subscribers. The company I use is called Getresponse and here are a few reason why:
- It is really easy to use
- You can create landing pages
- They have great customer service and support
- Most importantly I think is that they have a huge educational component where you can learn everything you need to know about email marketing and how to build a big list of clients and potential clients and how to monetize it.
Tool No 2 – Social Media Automation Software
Once again there are many different software options that will automate your Social Media posting. I use Socialoomph, to be honest this is the first company I tried and it is so easy to use that I have not tried any other ones. You can schedule posts on Twitter, Facebook, Pinterest, Linkedin and you can even schedule your blog posts. I initialing got it because I wanted to schedule posts on Twitter, but soon started using it for much more. You can also use the software to build you Twitter following.
These are the tools I use but I suggest that you try various ones to see what suits your needs, most of these software companies offers trial periods, so you can test drive the products and decide.
Both these tools save time, and frees you up to focus on what’s most important which is working in your business as well as on your business if you are a small business owner.