Email marketing is the most cost effective way to increase sales and create brand awareness. This may surprise you seen that most of the marketing guru’s keep promoting social media, paid advertising, blogging etc. Building a targeted and responsive email list still gives you the best Return on Investment. Here are some of the facts:
- 91% of online customers check their email on a daily basis
- There are more than 2.5 billion active email users worldwide, including active email accounts owned by businesses and their customers
- 68% of people said that they prefer to receive commercial communications via email
- 66 % of online customers made a purchase as a result of an email marketing message.
So here are 5 steps you can take to start your email marketing strategy:
Decide that Email Marketing is important
You have to decide that building a targeted list is your number one strategy for increasing your sales. Many restaurant owners believe that by emailing their customers they will be bothering them or they feel like they are spamming their customers. As long as you are adding value to your customers by writing informative emails, letting them know about special offers, discounts and special events your customers will be happy to open your email and even look forward to them.
Choose the right email software
There are many email software companies, I use Getresponse because it is easy to use and very cost effective. They provide education on email marketing and have great customer. Getresponse have various packages, I recommend that you start small and upgrade as your email list grows.
Here are a few others:
MailChimp (free for your first 1000 subscribers)
Set Up your Autoresponder
A autoresponder is a series of automated emails that your customer will receive once they have joined your list. The series could be 1 – 6 emails saying thank you for joining your list and giving them a discount to their next purchase or giving them more information about you and you restaurant. The autoresponder series should be entertaining and geared to get your customers back into your restaurant.
Start building your list
Make sure that your opt in page is visible on your website, if you have a Facebook fan page (which you should have) post your opt in page there, may be offer a 10% discount to all your newsletter subscribers.
Comment cards are another great way to collect email, get your waiters to hand out the cards while people are waiting for their receipts this will give your customer something to do during that sometimes awkwardly long wait.
Ask For Feedback about Your Restaurants Email Marketing
Always ask you customers for feedback, send out surveys, ask customers in person. Encourage your customers to reply to your emails and try and respond as soon as possible.
Keep tweaking your email marketing strategy, the more you do and the more feedback you get the better your results will be.
Restaurants Email marketing can be a complicated process but i hope this article will help you get started on your journey.